Established in 2011, our company has been a global leader in the eyewear industry, blending decades of expertise with a passion for innovation. Guided by industry veteran Yoram Rotem, our team brings over 30 years of experience in designing and crafting premium eyewear collections.

We take pride in delivering precision-engineered, beautifully designed eyewear that meets the industry’s highest standards while catering to our customers’ evolving needs. Our unwavering commitment to quality and innovation has solidified our reputation as a trusted name in the eyewear market worldwide.